Understanding Character Design in the Cruise Entertainment Industry: The Case ofSun Princess’s Celeste
Introduction: The Art and Industry of Character Branding in Modern Cruise Tourism Modern cruise lines have transcended traditional hospitality to become immersive entertainment ecosystems. Integral to this transformation is the development of compelling onboard characters that resonate with a diverse, international clientele. These characters are not merely decorative; they serve as brand ambassadors, storytelling anchors, …
